Everyone knows Vail for skiing but the appreciation for what Vail had to offer in the warmer months needed a boost. Vail resorts was looking for a new look for 2015 to launch a nation-wide summer tourism campaign amply named “Balance Found”. The campaigns focus was on letting the blue skies, breathtaking mountain views and endless activities and entertainment options speak for themselves… So, we did just that allowing the photography to be the feature. The inclusion of a Vail transparent watermark along the edge branded the artwork without taking away from the photography.
